| "Journey has not ended but has taken a sharp turn, just to accelerate" |
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| THE NEW INDIAN EXPRESS |
| APRIL 1999 |
| For a Malayali to make a success of himself in India’s Hindi heartland is no mean matter. And that is precisely what Joys Sebastian has done. The former sr. vice president of ATN channel is now into his latest creation, a varied one at that. The great Indian roads, which he also produces, now for Doordarshan national network is a serious attempt to portray the ‘real India’. As Joys himself suggests from the dramatic, snow swept ranges of northern Himalayas the lush tropical atmosphere of the south, our country offers some of the most stunning scenic vision in the world’’. And he has found the roads as arteries running through the body connecting the farthest points to the centre of the country’’. And in this travel we want to show our fellowmen our scenic splendour, cultural heritage, vitality, colour and also humour’’ he says. |
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| ECONOMIC TIMES |
| NOVEMBER 1992 |
DELHI DIARY CABLE NEWS
After primary cable, STAR TV, Zee TV, it’s now the turn of local cable programmes. Beginning 15 November, the capital’s television viewers can tune into a local news magazine, which will encapsulate the week’s happenings in the field of politics, sports and entertainment. Produced by Joys Sebastian, the one hour news magazine, DELHI DIARY CABLE NEWS, will be aired every Sunday 11:30 AM the producer has signed up with 600 local cable operators for the purpose. The idea is to draw retailers away from the metro pages of newspapers and get them to advertise on the audio-visual medium. |
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| CABLE QUEST |
| March 1994 |
| PRODIGY JOYS SEBASTIAN – LIGHTS, CAMERA, ACTION You are surprised when you meet him, you exclaim “but he is so young!” He smiles and asks you to sit in his drawing room at his residence in Malviya Nagar. Joys Sebastian at 33 is one of the youngest directors in the media. Who has in a very short period of time carved a niche for himself? We at Cable quest wanted to felicitate him at his success and his invaluable contribution to the cable TV industry in Delhi, above all to congratulate him on the Delhi Police award given to him for his service to the people of Delhi. At 11.30 a.m., for over an year, the people of Delhi sat glued to their T.V. screens as ‘Delhi Diary Cable News, India’s first cable news magazine was shown on the vast cable network of Delhi. This news magazine was one of its kind that talked of the problems of Delhities, highlighted all the political events, had a separate section on women, fashion, business and culture. And the man behind the venture as Joys Sebastian and has today become a public figure due to his great service to the plight of the common man. We met him to know more about him and get to know such a multi-faceted personality. After having a mug a steaming hot South Indian Coffee, the mood was right for the friendly chat Joys, son of the renowned person in Malayalam films Shri Thom Sebastian stepped into the film industry at the tender age of nineteen. He has seen his father at work and imbibed all that he could with a sole motive to become a successful film director. He started his career by assisting his father in his productions. After providing this worth as a director he then set to conquer the T.V media and left his native Kerala and put camp in Delhi. He did not have to wait long, and in association with the Jain Studios from 1985 onward he made films for T.V, consisting at Advertisement, Medical, Industrial current affairs and propaganda films. Apart from being a great director, we learned that he is a genius at the camera and a magician at the editing table. The main impression that emerged was of a man, who despite his success at this early age, still looks forward to harder goals and further challenge and takes on every competition with a smile on his face and determination in his heart. Virgo by birth, he is a mixture of intellect, vision and humanity. When we asked him what is his motto in life, he simply said “ Just Do It” |
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| A&M Advertising & Marketing |
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| CAPITAL NEWS |
| The spread of video created a uniquely Indian medium: the video magazine. It was only a matter of time before the spread of cable created the cable magazine. November end, a news magazine of one hour duration was telecast in Delhi simultaneously on 400 cable networks at 11:30 a.m. the news magazine named Delhi Diary, is being produced by Joys Sebastian, and is the producer is to be believed, it will be telecast every Sunday in the capital, via selected cable networks. The magazine will not be available through video outlets. So it become a cable exclusive. Three test issues of the magazine have already been telecast in October. |
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| INDIAN EXPRESS |
| MEDIA HISTORY |
| The censor board has always worked on a logic of its own as far as using the scissors is concerned, but their recent act put to shame their past record and in the words of the victim of this episode, “ created some sort of media history”. Joys Sebastian, executive producer of Delhi Diary, a cable video weekly magazine, submitted to Volume 18 which was to be telecast last Sunday to the censors for clearance. The censors, according to Joys, say theatre-owners were interpolating explicit scenes after having first obtained the censor certificate. But what is the censor board doing about it? It bans the video magazine carrying a story on them, but allows the original films to be screened in the theatres openly. This is undoubtedly the board’s best innings so far. Finally, after the producers appealed to the review committee, the volume was given an Adults Only Certificate! |
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| DELHI MID DAY |
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| March 1993 |
| And now, news gets ‘A’ censor certificate. The censor board came down heavily upon Delhi Diary, a cable news service, when it refused censor certificate to a volume of the diary to be replayed recently. The certificate was refused on the grounds that the news service was carrying certain objectionable stories. DDCN executive producer, Joys Sebastian, questioned the refusal of the censor certificate and asserted that myriad programmes touching an entire gamut of topical issues had already been covered by the service in the beginning last year. |
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| NATIONAL HERALD |
| AUG. 1995 |
JAIN TV caters to all
Everyone at Jain TV strives to show the best of programmes to the audience. The software is made keeping in mind the demand of the viewers. Though launched only a year and seven months back JIAN TV has made its presence felt. Proudly says Mr. Sebastian, “we were the first to come out with the live telecast of the recent assembly election. Jain TV announced the result of many constituencies much before Mr. Prannoy Roy did, or did Doordarshan. It was the determination of Jain Election Special team to supply the recent results of the elections to the eagerly waiting viewers. Jain TV had created many landmarks in the field of film based programmes also. Rasna Song “Meri Pasand” was the first programme on any channel which had a choice from the celebrated people,” says Sebastian. |
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| CABLE QUEST |
| MAY 2007 |
Its Different!
Joys Sebastian is quite familiar name for many. His long term disappearance since July 2006 now expires as he makes a come back. This man is multi faceted persona has added another feather in his cap by launching “SPACE TV” . S1 was the first channel conceptualized for Delhi and NCR.
Joys believes in genre TV and brings the same for us. His man of genre has strummed many chords.
Good business sense?
“Absolutely. On regular channels these sectors don’t have enough space. Not even on business channels. And there is a lot of spill overs when advertisers go on the regular channels. The advertisers would prefer a specifically preferred platform for promoting their products. And with us, there will be a lot of customization to suit a client’s need. Hence, I guess, it makes business sense”.
Joys ….!
It seems that Joys Sebastian is obsessed with playing in a specific genre. He was one of the first have conceptualized health shows. He produced the first weekly video news magazine “Delhi Diary Cable News’. And has been the first to think about a specific channel for NCR, S1…… |
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| PAGE 3 |
| JUNE 2007 |
JOY’S OWN SPACE
The multifaceted Joys Sebastian, the man who conceptualized ‘S1’ the first channel for the Delhi and NCR region is back in action after a long break. And this time it is with launch of ‘Space TV’, a channel which is a complete package of lifestyle, real estate, travel and tourism. Joys is the CEO of the new channel which is being promoted by Scorpion Media. With the upcoming channel, Joys has modified all conventional definitions of lifestyle. His channel would not just focus on parties, Bollywood events and fashion shows which are limited only to the elite. Joys’ target audience is the youth who have god economic sense and spending power. ….. |
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